Harnessing Business Analysis for Competitive Advantage
TAM, SAM & SOM
MARKET SIZE
The research on TAM (Total Addressable Market), SAM (Serviceable Addressable Market), and SOM (Serviceable Obtainable Market) was conducted to assess the market potential and opportunity for the product. Understanding the TAM helped to determine the overall market size and the potential customer base.
Business Model
Decoding the Competition
COMPETITOR PRISING
Driving Financial Success
REVENUE STREAM - FREEMIUM MODEL
Developing with Value
COST STRUCTURE
Development Costs - Assuming a team of 15 full-time employees, working remotely.
Support and Maintenance Costs - Assuming 2 full-time support staff, working remotely
Content Marketing Costs - To attract users and build brand awareness
Hosting Costs: Assuming cloud hosting services, with minimum user base (starter pack)
SEO Optimization Costs - To improve visibility and traffic
Advertising Costs - Running ad campaigns on social media, and targeted email campaigns
From Investment to Returns
PROFITABILITY TIMELINE
Assuming 5% conversion from free to basic, 20% conversion from basic to pro, 10% conversion from pro to enterprise.
This business can be profitable from 2nd year onwards.
Strategic Launch
01
Send emails to the extended network to sign-up for a free trial version when the product launches.
03
Existing CEOs of iTeams can be the beta users of the MVP, before the launch for user testing and getting feedback. They can also be one of the channels to spread the word.
02
iTeams can do a product sneak-peak at the networking events to get the initial user base set up.
04
Based on the feedback and response, and iterating the product accordingly, it can be pushed to launch!